Handling Skepticism from Friends and Family when Starting a Business

You are going to encounter some naysayers. Even your closest friends and family may doubt your ability to create, from the ground up, a successful business. But there are ways to deal with any criticism and even grow from it.

  • Accept Legitimate Criticism It can be tough to hear skepticism from those you love, but they may have a point. Their criticism should never be enough that you scrap your idea altogether, but it may help you tailor and improve your business.
  • Avoid Delusion Sometimes people will get such a hold of an idea or product that they’ll never let go. Passion and positivity shouldn’t turn into being out of touch with reality. Friends and family may actually help keep you grounded.
  • Stay Positive It can be discouraging if those you care most about aren’t supporting you, but try to stay positive. If you need to, spend less time with those individuals; if you do spend time with them, keep the conversation about something other than your business. Avoiding confrontation is best.
  • Stick To The Real Facts There are plenty of facts out there about how unlikely it is for your business to succeed. Instead focus on all the data out there about why you will succeed, and realize that you’re going to be able to avoid all the downfalls of those other businesses because you have a proven system in place.
  • Good Business Plan Every business should have a comprehensive business plan. Preparing and studying the plan will help you answer any criticism your family and friends may have, which is an added reason to have a good one.
  • Prove Them Wrong So your family and/or friends doubt your ability to succeed – so what? Use that as motivation to work even harder and prove them wrong.

Business Success Tip – Never Stop Learning

Business Success Tip – Never Stop Learning

By Courtney Buell

Business owners sometimes have a hard time with change. Setting up a business takes a ton of work to begin with and changing the way you’ve decided to do business means even more work. Chances are, when you set out to start a business, you didn’t do it because you were interested in making your life as tedious and laborious as possible. On the contrary, you wanted to do something you loved and were good at and make some money from it. Unfortunately, change is the only thing anyone can count on in the future. The good news is that the more open you are to changes, the better your business will ultimately be and the easier it will become both to do business and to keep adapting. Cultivating a love of learning and a willingness to apply it is the single best thing you can do for your business.

Learning new things everyday and staying on the forefront of technological and business trends will help you keep your business relevant and competitive. Learning as much as you can about your industry, business in general, and your customer’s wants may inspire you to make changes in your business, and making these changes might not be fun or easy, but every time you make a change and learn from the outcome, your business becomes sleeker and stronger. Also, many of the technological innovations that appear every day are created to make business easier. So, if you can summon the motivation to make a change now, you can potentially save yourself a lot of time and effort in the long run.

Many of the largest companies in the world are able to remain viable because they are willing to make necessary and sometimes painful changes to their structure and business model. Bill Gates is the CEO of one of the largest and most successful companies in the world and he is a self-proclaimed lifelong learner. He attributes his success to his desire to learn new things all the time and his willingness to make changes based on his learning.

If you stop learning, innovating, and advancing, you fall behind; because the rest of the world is thundering on like a juggernaut and they have no problem leaving you and your silly little company in the dust – more cake for them.

If you can learn to love learning, your responsibility to stay on top of business trends will be met with ease. Then, you need to be humble enough to open your mind to the possibility of changing the way you live and work for the better. Easier said than done, I know, but not only is it helpful to your business to keep learning, it’s absolutely vital.

Success Tip: Never Stop Learning (employees)

We’ve been admonished our entire lives to learn. From the time we enter kindergarten to the time we graduate from college, our main purpose in life is to consume information and regurgitate it on demand. The practice is admittedly beneficial, but exhausting. By the time we reach our early twenties and leave the hallowed halls of education (some of us for good), we are kind of burnt out on learning. A shocking number of college graduates seem to avoid books altogether once they aren’t being graded on their knowledge of them. It seems fair, right? We pay our dues to the educational system for our developmental years and when we finish, we lay that part of our lives aside in order to (hopefully) put our learning to action, make money, and contribute to society.

This system works fine for the average Joe. But you are not this average Joe – this mediocre schmuck willing to skate through life unnoticed and perpetually replaceable. You crave success. Unfortunately, the only way to achieve success is to get back on those books, figuratively speaking. You don’t necessarily have to re-enroll in school for an advanced degree (though it couldn’t hurt) but you do have to cultivate in yourself a passion for learning.

Whether you want to land your dream job, get promoted, or break out and start your own business, your success depends on your willingness to learn. Learn from your mistakes, learn from the people around you, find a mentor, and seek out as much information as you can about your industry, your ideal career, and how to get what you want.

The next step is to use what you learn to change the way you act. We’ve all heard the proverb “Insanity is doing the same thing in the same way and expecting a different outcome”. To change, we have to admit that we don’t have it all figured out and that there may be a better way of doing things. Once you can take the information you learn and apply it to your life effectively, you will be able to adapt well to any new demands your career will put on you, and you will be able to figure out a way to succeed at anything you want to.

Not sure where to start in your new journey of lifelong learning? Start small – set a goal to pick up a new hobby or learn a new job skill. Chances are you’ll catch the learning bug and want to keep going for your own enjoyment. Along the way, make sure you set realistic, quantifiable goals to help you get closer to your dream. Also, take a moment every day to remind yourself of your end goal when the going gets tough and the changes hurt. Making the choice to be a lifelong learner isn’t easy, but it’s definitely worth the trouble.

Courtney Buell is a writer at Professional Marketing International. Prior to joining PMI, Courtney obtained a bachelors degree in Humanities and wrote for various print and online publications in Salt Lake City. Professional Marketing International helps people achieve their dreams.

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Should I Start Email Marketing?

PMI Coaching and Email MarketingAll companies know how expensive it is to market themselves to new customers.  TV spots, print ads, web space, and radio ads are some of the most popular, effective, and expensive ways to get the word out about a new company.  Retaining customers once they are found, however, is an inexpensive and proven way to build business.  One of the best ways to market a business to existing customers is through email marketing.

Many companies that have email lists use a voluntary double opt-in system that allows customers to sign up for email newsletters.  This way, companies can be sure that they aren’t pestering customers when they send email messages.  Also, by making email newsletters an opt-in feature, companies develop a list of engaged and interested customers that will be receptive to email marketing and could potentially become their most valued and loyal patrons.

With a focused list of interested customers, email newsletters are a great reminder in a personal venue (their inbox) to valued customers that the company is still there, still offering great products.  Newsletters are great places to announce sales and provide links to new products or special offers.  Companies that reach out to their customers build trust and brand loyalty. 

Email marketing is extremely cheap and very easy to gather information from.  There are programs that companies can download for free or for a small fee that allow marketers to track how many of their delivered emails were opened, which links were clicked, and ultimately how many sales were made from the email.  With this kind of information, sales campaigns can be focused and strategized with ease.

If you aren’t taking advantage of the inexpensive and focused marketing opportunity that is email, you are doing your company a disservice.  Start designing, sending, and tracking marketing emails now and reap the benefits of building relationships with your valued customers.

Seven Twitter Tools that Just May Change Your Life

PMI Coaching give Twitter tool tips

Twitter is an extremely popular social networking site offering many benefits to entrepreneurs. It is an excellent way to expand your network, share news, announce promotions and identify trends. Because its interface is quite rudimentary, Twitter allows individuals to create new tools, or “apps,” to improve functionality. The list of these supplemental Twitter tools is ridiculously long, but here is a quick introduction to seven of the most helpful tools, as chosen by the experts at PMI Education.

  1. Twitter Grader: Twitter Grader uses a detailed algorithm to grade your users on a scale of 1-100. This allows you to see how engaged the people are that you’re following and decide if you want to continue to do so.
  2.  Friend or Follow: This helpful tool tracks your contacts so you can see who your friends, follows and fans are on Twitter. One main benefit is that it helps you see who is following you that you aren’t following and who you are following that isn’t following you.
  3.  HootSuite: HootSuite is an account manager with an extremely user-friendly interface. It offers a host of functions, such as tweet scheduling, link tracking and account overview. It also allows you to manage multiple Twitter accounts at the same time.
  4.  TweetCube: This free file sharing service allows you to tweet large files to your followers, such as audio, images or video.
  5.  TwInbox: Microsoft Outlook users will find TwInbox to be incredibly useful, because it allows you to manage your Twitter account directly from your Outlook interface.
  6.  TweeTake: TweeTake allows you to backup your Twitter account in a safe place. This includes tweets, followers and your own follows.
  7.  Twitt(url)y: This service tracks what topics people are tweeting and linking to. This is a great way to identify hot trends for blog entries and future tweets.

PMI Education Offers Tips for Finding Online Images

 

image source tips from professional marketing international

As blogs and websites become increasingly user friendly, more people are able to upload and manage their own images without the assistance of a web designer. This is particularly handy for entrepreneurs because it allows them to personally update their blogs or websites quickly and accurately. The most common question is no longer how to upload an image, but rather where to find the images to use.

There are numerous sources available, with many requiring registration or payment of some kind. Before using an image from any collection or website you should always read the fine print. Make sure that you are familiar with its specific terms and limits. Here are some suggestions from Professional Marketing International for the best places to find a broad range of suitable images.

Free Stock Image Collections: The images available from these collections are largely free, but you should still take the time to carefully read the terms for each site.

Creative Commons: This is a great place to start. The search functions are easy to use and the images are sometimes free. Check out the following sites to get started.

Commercial Image Collections: These websites all provide top quality images. Because they are top tier, they require registration or payment.