Should I Start Email Marketing?
All companies know how expensive it is to market themselves to new customers. TV spots, print ads, web space, and radio ads are some of the most popular, effective, and expensive ways to get the word out about a new company. Retaining customers once they are found, however, is an inexpensive and proven way to build business. One of the best ways to market a business to existing customers is through email marketing.
Many companies that have email lists use a voluntary double opt-in system that allows customers to sign up for email newsletters. This way, companies can be sure that they aren’t pestering customers when they send email messages. Also, by making email newsletters an opt-in feature, companies develop a list of engaged and interested customers that will be receptive to email marketing and could potentially become their most valued and loyal patrons.
With a focused list of interested customers, email newsletters are a great reminder in a personal venue (their inbox) to valued customers that the company is still there, still offering great products. Newsletters are great places to announce sales and provide links to new products or special offers. Companies that reach out to their customers build trust and brand loyalty.
Email marketing is extremely cheap and very easy to gather information from. There are programs that companies can download for free or for a small fee that allow marketers to track how many of their delivered emails were opened, which links were clicked, and ultimately how many sales were made from the email. With this kind of information, sales campaigns can be focused and strategized with ease.
If you aren’t taking advantage of the inexpensive and focused marketing opportunity that is email, you are doing your company a disservice. Start designing, sending, and tracking marketing emails now and reap the benefits of building relationships with your valued customers.
