As an entrepreneur, you need to call people to action. You may indeed have the best products or the most exceptional services, but you still have to spur people to action. In your email campaigns and on your website, get people to act NOW by giving them a reason to. This may include limiting the number of products in a promotion, limiting your client spots or limiting the time of an offer. Make it worth the customer’s time. Make it too good to pass up. If you can inject some urgency into your marketing, people will generally react. Just make sure that you provide the value to back it up. They should be glad they followed your prompt and properly rewarded.

The business gurus at PMI Education also recommend that you always honor the promotion deadlines and limits that you have set. This may seem obvious, but it is actually a difficult rule to follow. For instance, let’s say that you are offering a 50% sale on all the birdhouses on your website from May 4 to midnight on May 11. The promotion is a success and you are ecstatic to see your sales rise. Because most people tend to wait until the last days of a promotion to act, you see a real spike in sales on May 11. Several people contact you after midnight on May 11, begging you to still give them the discount. Likewise, you get emails on May 12 requesting the same thing. You definitely want their business, so it would be tempting to say yes. But if you are flexible with the deadline, people won’t believe you the next time you offer a “limited time offer”. If you are consistent in your promotions and reward your customers for taking action, you will be amazed with the results.