When you are at a retail store and have a question, what do you do? Typically, you look for the nearest employee to help you. Your website visitors won’t have that familiar convenience, so you’ll want to provide them with a way to contact you. Your Contact Us page offers your online visitors ways to contact your business quickly and easily.

According to the PMI e-commerce team, your Contact Us page should start with a friendly greeting that encourages your visitors to not only contact you but also provide feedback. The greeting can be a few sentences that say something like, “Thank you for visiting our store! We look forward to serving you as a customer. If you have any questions or comments about our products or website, please feel free to contact us.” The greeting helps visitors realize that you are genuinely interested in hearing from them. Remember, the more contacts you get, the more sales you make.

Don’t worry about your Contact Us page resulting in a landslide of customer calls and emails. While it will probably increase the amount somewhat, many entrepreneurs don’t notice a major difference. The main thing it will do is increase customer confidence in your business. And if you provide an updated and comprehensive Frequently Asked Questions page on your site, that will help cut down on your customer service time as well.