PMI Highlights Customer Service Survey Results
Recent survey results from the American Express Global Customer Service Barometer have shed new light on the importance of customer service. While 91% of Americans are more likely to do business with a company with great customer service, an astonishing 75% believe that companies don’t value their business and wouldn’t go the extra mile to keep it. The survey also revealed that consumers are willing to spend significantly more with companies they feel take care of them. This is particularly relevant in today’s economy, where over 60% of the consumers surveyed said that high quality customer service is more important to them than in the past.
Online businesses aren’t immune to the importance of customer service. In fact, it’s even more important online, because there are so many online options that if you disappoint a customer, they only have to visit a different site and they are free of you forever. Here are five customer service tips from PMI to help you boost your customer service:
- Treat customers with respect. Great customer service starts here. Always treat your customers politely and with respect. Let them know how much you appreciate their business. Show trust in them by taking their word when there may be misunderstandings. Never argue with a customer.
- Assist customers promptly. One of the greatest ways to gain your customers’ trust is by responding to emails, calls and complaints as quickly as possible. Don’t leave them hanging, or they will find someone who treats them better.
- Deliver what you promise. Nothing kills customer relations faster than dishonesty or incompetence. Never make a promise you can’t back up. In the rare cases where circumstances prevent you from fulfilling a promise, always offer some sort of compensation.
- Know your product. Establish your product details and company policies early and make sure that every employee understands them. Make your answers to customers comprehensive and articulate. Keep your FAQ updated and relevant.
- Meet your customers’ needs. Make sure you know who your customers are and how to best serve them. Seek their input as often as you can. When they know you are striving to meet their needs, they’ll give you their loyalty.
