Is it possible that less is more? In the case of traffic for your site, the answer is yes! Rather than focusing on getting massive amounts of traffic, PMI Coaching recommends that you shift gears and focus instead on attracting qualified traffic. Here’s the difference: general traffic includes all kinds of people, most of which have no interest in your products or services. Qualified traffic, on the other hand, is comprised solely of those who are potential customers and familiar with your niche. By seeking qualified traffic, you’ll make more sales and enjoy overall customer satisfaction. Your visitors will appreciate the relevancy of your site to their search or need, and leave happy.
The good news is that contextualized advertising has made it easier to attract qualified traffic than ever before. In its simplest form, contextualized advertising is advertising that is specifically geared toward individual users based on their preferences and online history. For example, if you search for the phrase “bass fishing” on Google, the ads you see displayed on the page will be based on that term in order to provide you with ads that stand a good chance of appealing to you. In this case, the ads on the page might be for a new Abu Garcia bass reel, a Rapala crankbait or even a new bass boat. For more information on how contextualized advertising works, refer to this article.
Social media services like Facebook also play a strong role in attracting qualified traffic by providing incredibly accurate targeting tools. For example, if you were selling jazz music collectibles, you could type in the names of artists like Louis Armstrong and John Coltrane into the keyword box provided. Facebook would then target their users who have these words appearing in their profiles or group lists. Facebook would also suggest related keywords for you to use. In the case of this jazz music example, Facebook might suggest other famous jazz musicians whose names appear on users’ pages, such as Miles Davis and Herbie Hancock. In addition to providing you with keywords, Facebook also has ten elements which allow you to target your marketing: location, age, birthday, sex, education, workplace, relationship, interested in, languages and connections. A successfully targeted ad uses a combination of five or six of these elements to find the most likely potential customers.
Remember, getting thousands of random people to visit your site is not going to result in the conversions you want. Success comes by bringing the right people to the right part of your site. By utilizing contextualized advertising and the advantages of social media, you can operate within your niche and find people who are happy to buy from you.
