Your About Us page may also include a mission or vision statement. This statement should include the purpose of your business and that your business is customer service-oriented. You may also want to list important intangible values that you believe in.  Tell your visitors how they can expect to be treated as a customer of your business.

Validate the quality of the products and/or service you offer. Including manufacturers or brand names of products you sell builds credibility. You are able to capitalize on the manufacturers’ credibility and brand recognition. Professional organization memberships or awards, certifications for the industry your product is related to, and reference to the length of experience within that field can build credibility. Don’t worry if you don’t have experience in the industry! Sell your strengths from the beginning and then update your About Us page as your experience grows!

Online businesses aren’t immune to the importance of customer service. In fact, it’s even more important online, because there are so many online options that if you disappoint a customer, they only have to visit a different site and they are free of you forever. Here are five customer service tips from PMI to help you boost your customer service: 

1. Treat customers with respect. Great customer service starts here. Always treat your customers politely and with respect. Let them know how much you appreciate their business. Show trust in them by taking their word when there may be misunderstandings. Never argue with a customer.
2. Assist customers promptly. One of the greatest ways to gain your customers’ trust is by responding to emails, calls and complaints as quickly as possible. Don’t leave them hanging, or they will find someone who treats them better.
3. Deliver what you promise. Nothing kills customer relations faster than dishonesty or incompetence. Never make a promise you can’t back up. In the rare cases where circumstances prevent you from fulfilling a promise, always offer some sort of compensation.
4. Know your product. Establish your product details and company policies early and make sure that every employee understands them. Make your answers to customers comprehensive and articulate. Keep your FAQ updated and relevant.
5. Meet your customers’ needs. Make sure you know who your customers are and how to best serve them. Seek their input as often as you can. When they know you are striving to meet their needs, they’ll give you their loyalty.

In recent years, unsolicited emails have become a huge headache for consumers online. Also known as spam, these emails often contain offensive material or are used by scammers to obtain personal information for criminal activity. Like all legitimate internet educators, PMI Education applauded when in 2003, Congress took action by instituting the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). In conjunction with this Act, the Federal Trade Commission (FTC) implemented rules to stem the tide of unsolicited content.

Here are some of the key requirements of the FTC’s rules*:

• Identification – Unsolicited commercial e-mail sent to non-wireless accounts must be clearly identified as a solicitation or advertisement for products or services.
• Offering a Way to Reject Future Messages – Commercial e-mail senders must provide easily-accessible, legitimate ways for recipients to reject future messages from that sender.
• Return Address – All commercial e-mail, and e-mail considered transactional and relationship messages (about existing transactions), must contain legitimate return e-mail addresses, as well as the sender’s postal address.
• Subject Lines – Commercial e-mail senders must use subject lines that are accurate. Using misleading or bogus subject lines to trick readers into opening messages is prohibited.

These laws help make life easier for everyone. For one thing, you won’t have to spend as much time sifting through junk emails. Also, when you do receive unwanted messages, you should be able to easily opt out of them. Legitimate email marketers will find that their emails will be more effective as they comply with the FTC rules. Prominent opt-out information may lead to more people remove themselves from email lists, but that is better than dealing with complaints from frustrated customers down the road. CAN-SPAM has provided a strong set of rules to help electronic communication be safer, cleaner and more efficient.

*http://www.fcc.gov/

In simple terms, affiliate websites are where you promote the products or services of other people for a profit. For example, if you decided to create a blog about something that interests you, you could promote for others on that blog. Let’s say you chose to blog about events in your local community. It would make perfect sense to include links to local businesses on your page, and therefore drive traffic (paying customers) to that businesses website.

However, as the Professional Marketing International coaches will tell you, there is one thing you must be absolutely sure of if you’re going to promote a business. You need to be certain that business has an affiliate marketing program set up which will reward you for the customers you send their way! An easy way to do this is by setting up a Google adsense account. Google has affiliate marketing dialed in, so running with them would be a wise move. Besides, if you’re going to be a true entrepreneur, Google should be a very close friend!

Making money with affiliates really is an incredibly simple process. It can sometimes be a little tricky to get started if you don’t know what you’re doing, so by making an initial investment in a PMI internet consultant, you will more than make up for it in the long run with your affiliate business.

The PMI success team has helped hundreds of individuals generate tens of thousands in income over the years, and there’s no end in sight to the success they’ve had to date. The great thing about starting your own website where you can sell products is that even if you start now, it won’t take you very long to make fast progress and be earning a significant raise each month! Now where on earth can you find a job like that?!

Many ecommerce website owners will still use eBay, Amazon, and other sites to recruit new buyers, but they also have opportunities to test their marketing and advertising abilities as well. Turning your website into a finely-tuned money making machine is an exciting adventure that the internet coaches at Professional Marketing International love to teach about. It’s no coincidence that the PMI internet consultants have helped so many people attain enough success that they’ve been able to quit their day job forever.

Making money through your very own ecommerce website is not rocket science. If it were, there wouldn’t be so many people out there having so much success with it. Perhaps the hardest part about it is getting started…but that’s not even hard when you have expert internet entrepreneurs coaching you through the whole process.