One of the biggest parts of an online business is getting traffic to your site. Once you have a good product and an effective website, the higher volume of traffic you can get to your site, the better.

You may be on Twitter and Facebook, have PPC ads coming out your ears, have a popular YouTube channel, and come up on the first page of various search engines. But to bring in more traffic, more customers, and more revenue, you may want to consider starting a podcast.

A podcast is an audio file you record in advance and allow people to download. It can be long or short, and talk about whatever you want to talk about. By regularly updating your podcast with new episodes, you’re able to consistently provide your listeners with the latest on your business, the industry, or just your life.

Here are some tips to consider for your podcast:

  • Make It A Revenue Source While there’s nothing wrong with just chatting up your listeners each week, there’s no reason not to make your podcast a source of revenue. Talk to other businesses to see if any would be interested in sponsoring an episode.
  • Make It A Resource For Your Listeners Your podcast is a chance for you to talk to your customers about your product, what it can do, and how it can help their lives. A podcast isn’t a sales pitch; it should be more casual than that. But you want to be providing your listeners with valuable information.
  • Make It Consistent Both in frequency (once a week is usually good) and in length (anywhere between 15 minutes and an hour).
  • Make It Easy iTunes is probably the most popular way to submit your podcast, making it instantly available to your listeners whenever you update.
  • Make It Unique Occasionally, have a promotional offer or give out a coupon code on your podcast and nowhere else. This will give others the incentive to tell others about your podcast and help it grow.

Podcasts can be a great way to expand your business and bring in more revenue. With a minimal up-front investment and almost no ongoing costs (other than your time), there’s no reason you shouldn’t start your podcast today.