Effectively Using Google Adsense

February 2nd, 2011
You can use Google Adsense to help monetize your blog or website.

Image by qthrul

Adsense is an online advertising application run by Google, Inc. It helps website and blog owners monetize their content and is one of Google’s most profitable ventures. But what is it?

To put it simply, Adsense is a program in which website and blog owners give certain spaces on their pages for ads to be displayed. Then, Google determines what ads would be most relevant to the site’s content and provides text, image or video ads in the designated space. In most cases, site owners are paid every time a visitor clicks on an ad.

Because of that payment plan, some people try to take advantage of the system using click fraud and other deceptive means. But Google has a set of rules that participants in the program must adhere to or risk being disqualified from the program. Here are a few guidelines to help you avoid violating Google’s policies.

  1. Never click on your own ads. Even if you legitimately want to visit a site that is advertised on your site through Adsense, don’t click on it. Type the url of the ad directly into the address bar instead. Clicking on your own ads can qualify as click fraud even no matter what your motivation is.
  2. Don’t ask anyone to click on your ads, directly or indirectly. Anything that can be considered “encouragement” is prohibited. Users are to click on Google ads only because they are genuinely interested in the site being advertized, never to make money for your site or to receive any sort of reward. It is acceptable to label ads as “Sponsored Links” or “Advertisements,” but anything along the lines of “Click My Ads” is in violation of policy.
  3. Place ads carefully. You should never do anything to trick people into clicking on ads. Make sure they are located away from interactive elements and are not placed under headings that could confuse users. Using your site’s design, layout, images or other elements to mislead visitors into clicking on ads is prohibited by Google policy.
  4. Know Where Your Site Is Promoted. Websites that use Adsense are not to be promoted in pop-up ads or other prohibited media. Google has specific guidelines for landing pages, and familiarizing yourself with these policies can help you stay out of trouble and be successful.
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Tags: adsense, blog, google, website
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WordPress Explained

August 24th, 2010

For those not familiar with the Internet, WordPress is a content management system used mostly to publish blogs. It’s made available at both WordPress.com and WordPress.org, although its functionality is different at each site.

At WordPress.com, anyone can sign up for a free blog and receive a personalized domain (example.wordpress.com). This blog is then somewhat customizable, allowing the user to create the kind of blog they want. This option is great for someone who is just starting out with blogging. WordPress.com takes care of setup, security, spam, upgrades, and more. All the user has to do is blog.

However, for people who want a completely customizable experience – including the ability to have specific advertisements on their blog – WordPress.com falls short. While the user has options, they are unable to edit any of the code on their blog, import or use custom themes, install specific plugins, or run ads on their site. Some of these features become accessible with a paid upgrade.

At WordPress.org, anyone can download the WordPress software for free and then pay to have it hosted. Doing so allows them to use their own domain name, fully customize anything, and generally have more control. However, this also means the user is responsible for blocking spam and backing up their website, and the whole experience may require a bit more knowledge and expertise.

While WordPress.org will host your site for a fee, most web hosting sites will include the option to install WordPress on your website as well, often in just a few easy steps. This will allow your site to run off the WordPress software, with which you can create pages, design sidebars, add widgets, and do anything else you need.

For both WordPress.com and WordPress.org, there is WordPress MU. Previously a project in development and now a standard feature, WordPress MU (now called multi-site or MS) allows more than one blog to be supported with each installation. This means that one individual can moderate and control all of their blogs from one dashboard.

So study the different options and decide which, if either, is best for you.

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Tags: website, wordpress. blog
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PMI Education Offers Tips for Finding Online Images

April 29th, 2010

 

image source tips from professional marketing international

As blogs and websites become increasingly user friendly, more people are able to upload and manage their own images without the assistance of a web designer. This is particularly handy for entrepreneurs because it allows them to personally update their blogs or websites quickly and accurately. The most common question is no longer how to upload an image, but rather where to find the images to use.

There are numerous sources available, with many requiring registration or payment of some kind. Before using an image from any collection or website you should always read the fine print. Make sure that you are familiar with its specific terms and limits. Here are some suggestions from Professional Marketing International for the best places to find a broad range of suitable images.

Free Stock Image Collections: The images available from these collections are largely free, but you should still take the time to carefully read the terms for each site.

Creative Commons: This is a great place to start. The search functions are easy to use and the images are sometimes free. Check out the following sites to get started.

Commercial Image Collections: These websites all provide top quality images. Because they are top tier, they require registration or payment.

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Tags: blog, galleries, google, images, photo, professional marketing international, website, yahoo
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PMI Education Explains Webmaster Tools

April 15th, 2010

webmaster tool advice from professional marketing internationalSimply put, webmaster tools are a set of tools designed to assist site owners with the management and promotion of their site. These tools help you develop a sitemap, list external links, see what keyword searches lead to the site and track other site statistics. Two of the most common webmaster tool providers are Google and Bing. Both of these services are free and quite easy to use. Due to increasing competition, they have broadened their product selection and improved their performance.

Google webmaster tools have a solid reputation among website owners. They make is easy to track your site’s performance and searchability. By offering Google search-related information, these tools provide many benefits to entrepreneurs. Most importantly, you can find out what keywords are relevant to your site, which assists you in optimizing it for greater traffic. Check out the Google webmaster center here.

Bing launched its webmaster tools a little late in the game, but they offer a fine selection of functions. Like Google, the Bing tools allow you to add a site map. New features also include geographic targeting and top search queries. Bing’s tools make it possible to monitor multiple sites and can be an excellent choice for many site owners. Check out the Bing webmaster center here.

Webmaster tools are essential to efficiently running your site. The tool kits offered by Google and Bing are both provide excellent options. Professional Marketing International recommends you take the time to research these tool providers before you decide which is best for your site.

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Tags: bing, google, keywords, pmi education, professional marketing international, webmaster tools, website
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What’s So Great About Starting Your Very Own Ecommerce Website?

October 25th, 2009

Earning an extra income by using auction websites like eBay and Amazon can be an awesome idea, but for many hard-core sellers… the key is to have their very own ecommerce website! While PMI has some students who make good money using the auction sites to generate their revenue, the majority of those who dive into the ecommerce world find comfort in having their own website from which to sell their products. Either way you go is an excellent choice if you’re looking to become the world’s next successful internet entrepreneur!

The PMI success team has helped hundreds of individuals generate tens of thousands in income over the years, and there’s no end in sight to the success they’ve had to date. The great thing about starting your own website where you can sell products is that even if you start now, it won’t take you very long to make fast progress and be earning a significant raise each month! Now where on earth can you find a job like that?!

Many ecommerce website owners will still use eBay, Amazon, and other sites to recruit new buyers, but they also have opportunities to test their marketing and advertising abilities as well. Turning your website into a finely-tuned money making machine is an exciting adventure that the internet coaches at Professional Marketing International love to teach about. It’s no coincidence that the PMI internet consultants have helped so many people attain enough success that they’ve been able to quit their day job forever.

Making money through your very own ecommerce website is not rocket science. If it were, there wouldn’t be so many people out there having so much success with it. Perhaps the hardest part about it is getting started…but that’s not even hard when you have expert internet entrepreneurs coaching you through the whole process.

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Tags: amazon, ebay, ecommerce, pmi, website
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