YouTube Founders Buy Delicious

April 27th, 2011

The social bookmarking site Delicious.com has taken its next step on its journey, leaving the hostile womb of Yahoo! for the more promising pastures of YouTube. The deal was announced this morning, and though the details are skill forthcoming, this is probably good for Delicious.

In a poorly handled media mishap, last December Yahoo! announced it would be shutting down Delicious, only to later clarify (or change their mind?) that they would actually be looking to sell the site. If the site is anything like their parent company, who wouldn’t want to buy it?

So now, instead of a site run by a company on the brink of failure and whose function has remained mostly unchanged, Delicious will be run by a growing site that is continually expanding its influence.

All users will be able to keep their current usernames, passwords, information, bookmarks, etc. It will just be transferred over to the new company. And while it may be several months before there’s any noticeable difference or changes with the site, there has already been one huge improvement.

You no longer have to sign in with your Yahoo! account. Or, for those of you who abandoned Yahoo! around the same time you abandoned Brittney Spears, you won’t have to sign up for a Yahoo! account just to get a Delicious account. Current users will have to sign in one final time with their Yahoo! ID, but moving forward will be able to login with just their username and password.

What the strategy for all of this is, I don’t know; I don’t understand if there’s some sort of advantage to handcuffing one account to another, but it’s certainly inconvenient.

So, moving forward, we’ll just have to wait and see what Delicious brings us. I doubt the changes will be drastic, and it will still be a good site for personal and public use; but hopefully it will once again on the up and up.

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